PHRMAG collaborated with the ISPOR UAE Chapter 2025 Conference, contributing to pivotal discussions on enhancing healthcare across the region.

Our participation in the roundtable on “Equitable Access to Innovative Medications” underscored the necessity of collaboration and evidence-based policymaking. PHRMAG Executive Committee member, Pedro Matos Rosa, emphasized that Healthcare needs to be seen as an investment and not a cost, as well as the importance of ensuring that innovation reaches every patient who needs it.