PHRMAG was pleased to partner with the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) for the ISPOR UAE Chapter Conference 2026. Through its participation, we contributed to discussions on:

• Health economics and outcomes research (HEOR)
• Evidence-based healthcare decision-making
• Advancing innovation in patient care

The partnership reflects a shared commitment to strengthening data-driven healthcare policy and sustainable patient access to innovative therapies across the Gulf region.